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My Bath & Body Works is an app from an aromatherapy brand. The brand’s recent online marketing and discount campaign helped the app climb from outside the top 200 to No. 4 on the list. Shoppers can shop, earn points and view exclusive content on the app. At the same time, in-app wallet provides shoppers with rewards, deals and gift cards.

Then, it is worth mentioning that after launching a series of promotional activities such as a new round of discounts and point deduction, the download volume of the app has ushered in a pick-up. Bath & Body Works user loyalty program, named My Bath & Body Works Rewards user loyalty program, and at the same time released the My Bath & Body Works mobile application to facilitate consumers to shop, earn points and view loyalty members community news.

Last but not least, due to the small-scale test in the early stage of Bath & Body Works, it was found that the consumption amount and retention rate of loyal customers were higher than that of ordinary users. Therefore, Bath & Body Works is determined to develop an app specially for loyal users, so that members of the loyalty program can easily understand brand information, such as earning points for each purchase (1 dollar is equivalent to 10 points), and participating in marketing activities and new product launches in advance. In addition, members can also get an annual birthday gift, early access to product samples and more.

On iOS App Store, the rating of My Bath & Body Works is 4.8 out of 5.0, with 859, 400 user reviews. On Google Play, its rating is 4.7 out of 5.0, with 123,000 user reviews and more than 5,000,000 installs. Based on the above data, we can find that this app has relatively high scores and ranks high in App Store. Of course, this is an app I would highly recommend to you.

In the latest version update, in addition to fixing some bugs, the app also optimizes the overall performance and improves the stability of the app. Of course, these improvements are also intended to allow users to have a smoother experience.

From the actual experience, the overall idea of the application is good. I can access rewards and current offers, the layout is clean and the overall app runs smoothly. The app is much easier than trying to open the web browser.  You have all your coupons in one spot even your paper mail-in coupons will be on the app for convenience in case you lose the physical ones. Of course, it is easy to earn points and redeem items as well as shopping directly from the app, so I highly recommend it to all of you.

Pros

1. It is convenient and helps users find good deals on their products.

2. Easy to use and everything is all in one spot.

3. Super easy to earn points and redeem items as well as shopping directly from the app.

4. You can also order online and have a choice to pick up in store for fast easy convenience if you don’t want to wait for delivery. 

5. Setting up payment and delivery options are the easiest for you.

Cons

1. The app tends to run slow, a little clunky when trying to click on products and switch to different pages.

2. You can’t combine offers with free gift coupons like you can in the store.