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WEBTOON is a groundbreaking mobile application developed by WEBTOON ENTERTAINMENT, launched on July 1, 2014. With its unique blend of storytelling and digital art, WEBTOON has transformed the way people consume and engage with comics. This innovative app has revolutionized the traditional comic reading experience by providing a platform for creators to publish their work and reach a global audience.

WEBTOON boasts an extensive collection of diverse and captivating webcomics across various genres, including romance, fantasy, action, comedy, and more. It has become a hub for talented artists and storytellers to showcase their creativity and connect with millions of readers worldwide. The app's intuitive interface and user-friendly features make it easy for users to navigate and explore the vast library of content.

Since its inception, WEBTOON has experienced tremendous success, garnering a dedicated and passionate community of comic enthusiasts. With regular updates and new releases, users can dive into immersive storylines and visually stunning artwork. WEBTOON has become a cultural phenomenon, bridging the gap between traditional comics and the digital age, and continuing to shape the future of storytelling in the digital landscape.

In total, 3,155,659 reviews are found in Google play store with 4.7 stars rating. There has been 100,000,000+ installs and it has also been collected in the most authorized "Editors' Choice" list. While in Apple app store WebToon is ranked No. 191 in Entertainment category with 4.9 stars rating by 274 users. The app is rated as 12+ on both Google play and iOS App store and its target group is youth who like reading comics, manga & manhwa.

In the latest update, the development team behind WEBTOON has not only made major and minor bug fixes and performance improvements, but also added and updated oceans of content like comics and short stories, in order to give users the most hassle-free and fresh using experience.

There are two sections on Webtoon readers can browse for stories on, “Originals” and “Canvas”. “Originals” being comics that have been hand-picked by Webtoon themselves, and updates on a consistent weekly schedule. Some of the more well-known Webtoon Originals, like True Beauty and Sweet Home have been made into K-dramas. And Tower of God which has been translated into an anime. Whereas “Canvas” stories can be made by anyone to upload onto Webtoon. But unlike Webtoon Originals, Canvas authors do not have to follow a strict schedule of uploading on a specific day, but rather have free reign over their upload schedule. Although Canvas creators do not necessarily get paid by Webtoon, they have the opportunity to be upgraded to being a Webtoon Original through reader support.

Like many other apps, users have the ability to purchase in-app “coins” in order to unlock future episodes of a series. And if you would rather not spend money, Webtoon hosts fun events that earn you free coins. Such as reading a certain number of episodes from a series or even just checking in daily into the app. This method of earning coins not only spurs the reader on to frequent the app, but also promotes their stories. A fun scheme that has clearly proved effective.

Webtoon has a tailored system for their users, where they would recommend stories similar to ones you have read before or stories they feel like you might possibly like. Though it is not always accurate, readers are bound to find something that intrigues them. 

Pros:

•Users are able to enjoy a variety of works from creators

•Webtoon’s community guidelines already largely filters NSFW works and content, to make sure that children are safe if they do ever encounter NSFW content

•Easy and intuitive to use

•Has many events that allow readers to win coins without having to pay for them

•Webtoon creators have autonomy over their work and are able to grow a large audience through Webtoon’s promotion

Cons: 

•Comments under Webtoon comics are largely unfiltered

•App sometimes does take a while to load

•Completed series become locked and the only way one can read it is through unlocking one episode per day or through coins which cost money